Pirch Soho opened in June 2016. This store layout is different from the other Pirch locations to reflect the urban residences visitors expect to see. The kitchen department was designed more in line with SieMatic's "Timeless Elegnce" design vision, as this global appeal works well for the Manhattan customer.

The view at right shows the entrance from Lafeyette Street. This SieMatic/Gaggenau kitchen display is the first environment the visitor experiences. Our layout lets the guest see many more display zones but not fully, allowing them to choose their own path of discovery as they navigate the space. The largest kitchens are on this street level floor, with smaller "apartment-sized" kitchens on the second floor.

  © 2016 Mick Ricereto - All Rights Reserved
Mick Ricereto Interior + Product Design / Philadelphia, PA / 19125 / mick@mickdesign.com